Aura Health Investment Round

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Exclusive opportunity to invest in the start-up backed by Silicon Valley’s leading investors.

Aura is the world’s leading mental wellness marketplace already with 7 million users transforming the $4.8 trillion industry.

1000+ investors already invested
Min target surpassed:
Price Per Share: $1.00
Raised $600,000+ *
100%+ of minimum goal raised
*22-23 Reg CF
1000+ Investors
44 days Left to invest

Top Reasons to Invest in Aura

Explosive user & revenue growth

7 Million
Aura users
$7M
Annual Recurring Revenue (ARR)
100,000+
Paying Subscribers

Backed by Silicon Valley’s leading investors

Backed by Silicon Valley’s leading VC’s behind the most important companies of today.
Investors include founders/executives of Spotify, Apple, Facebook, Dropbox, Life360, SurveyMonkey, McKinsey, Accenture, Strava, and Twitter.

A mission worth fighting for

$100B+
Digitization of mental wellness
Just as fitness became a part of most people’s everyday lives for physical health,
so will mental wellness be for mental health. Aura can help anyone find peace.

Invest in Aura’s first public round -
open for a limited time.

Invest in the world’s leading wellness start-up and help transform hundreds of millions’ wellbeing.

Invest Now
Highlights
  • World’s largest mental wellness content & services marketplace disrupting the $4.8T market
  • Rapid growth to 7M users & 100,000 paying subscribers (profitable)
  • Backed by Silicon Valley’s leading VC’s
  • Angels include executives of Spotify, Facebook, Strava, Life360, WeWork, and Masterclass.
  • World-class team founded by Forbes 30 Under 30 Social Impact winners
Co-investors
Investors include founders & executives of:
Opportunity

Restoration of mental wellness is the next $100B opportunity

Mental wellbeing is one of the most foundational, unmet human needs today.

At least 800M people suffer from a diagnosable mental illness, and billions are searching for mental wellness resources.

Therapy provides critical support, but only few have access. Self-care apps attempt to address this problem, but they provide one-size-fits-all content libraries and have poor retention.

Solution

Aura brings the world's best content & services provided by coaches worldwide to anyone

Aura enables coaches & therapists worldwide to digitize their knowledge so anyone can access the world’s best mental wellness content, community, and services.

Aura is building the world’s ecosystem for mental wellness.

Transforming the mental wellness industry through the power of the marketplace

History shows that marketplaces that aggregate new supply to provide superior services have become some of the world’s largest companies of today.

The first-generation wellness apps proliferated to 100M’s of downloads, yet only offer content libraries created by just 1-2 coaches (and a few celebrity guests).

Aura is leveraging the power of the marketplace to enable a worldwide community of coaches & therapists to create content & offer services online, making them accessible to anyone in one place

Product
Aura: The all-in-one app for mental wellness

Aura is the all-in-one mental wellness app offering the world’s most extensive content, community, and coaching offered by coaches & therapists worldwide.

With Aura, anyone can find peace, manage stress & anxiety, improve sleep, and transform their lives.

The world’s most extensive mental wellness content library

Like “Spotify” of mental wellness, Aura offers the world’s largest mental wellness content library of 15,000 tracks - including meditations, stories, sounds, and new categories of content such as cognitive behavioral therapy, life coaching, breathwork, hypnosis, prayer, and much more. Aura’s library is already 10x+ bigger than existing wellness apps and exponentially growing.

Intelligently personalized via deep learning

Like “Spotify” of mental wellness, Aura offers the world’s largest mental wellness content library of 15,000 tracks - including meditations, stories, sounds, and new categories of content such as cognitive behavioral therapy, life coaching, breathwork, hypnosis, prayer, and much more. Aura’s library is already 10x+ bigger than existing wellness apps and exponentially growing.

1-1 coaching & live events at your fingertips

Like “Spotify” of mental wellness, Aura offers the world’s largest mental wellness content library of 15,000 tracks - including meditations, stories, sounds, and new categories of content such as cognitive behavioral therapy, life coaching, breathwork, hypnosis, prayer, and much more. Aura’s library is already 10x+ bigger than existing wellness apps and exponentially growing.

Supply-side product
For coaches: New digital home for their content & services

Coaches & therapists have been stuck in the offline world helping one person at a time.

Aura enables any coach to create studio-quality content from their phones, instantly reach a global audience, generate additional recurring income, and even offer coaching online.

Traction
Meet one of the fastest growing health & wellness startups

Rapid user & revenue growth

Within just a few years, Aura has grown rapidly to:
7 Million
Aura users
$7M
Annual Recurring Revenue (ARR)
100,000+
Paying subscribers
Every year, Aura members spend 100M’s of minutes in meditation & listening to content on Aura

Rapidly growing ARR

Annual Recurring Revenue

Life-changing impact

30,000
5-star reviews
Best of 2017 LogoTime Magazine LogoTech Crunch LogoTech Crunch LogoTech Crunch LogoTech Crunch LogoForbes Magazine LogoMindful Magazine Logo

World-class partners including:

Best of 2017 LogoTime Magazine LogoTech Crunch LogoTech Crunch LogoTech Crunch LogoTech Crunch Logo

Industry-leading churn

Estimated churn rate of popular streaming services vs. Aura (Source: Antenna)
Business Model
The secret compounding flywheel behind Aura’s growth
Aura generates high-margin, recurring software revenue powered by the marketplace wheel.

The more we grow, the more coaches & therapists we attract to the platform. The more coaches provide content & services, and the more users we attract. In addition, the compounding data continuously improves Aura’s intelligence.

This is the same flywheel that has grown some of the largest companies of the past decade, such as Airbnb and Uber.

Vision
Digitization of mental wellness: $100B+ opportunity in the $4.8T wellness industry

Wellness is a $4.8T market, and it is growing nearly twice as fast as the global economy.

Just as fitness became a part of most people’s everyday lives for physical health, so will mental wellness be for mental health.

Our TAM is anyone, and we have a massive vision: to digitize & vertically integrate the industry and create the world’s primary mental wellness ecosystem.

This is just the beginning for us. We will be expanding rapidly to offer new services, and across the hundreds of millions we can serve, we are creating a $100B+ opportunity.

Wellness spending, mobile health market
Team & Investors
Leadership at Aura:
Steve Lee
Co-founder & CEO
Daniel Lee
Co-founder & CPO
Jerome Curlier
CTO
Brian Richmond
Chief Data Officer

Steve and Daniel, two brothers & co-founders, are Forbes 30 Under 30 winners and repeat entrepreneurs whose expertise spans consumer product, design, engineering, and growth/marketing.

Jerome is an experienced CTO formerly at Microsoft, IBM, and Gigster. Brian is a Ph.D. & data science leader formerly at WeWork and George Washington University (as the Chairman of the Department).

Our advisors come from companies such as Uber, Eventbrite, Slack, Masterclass, Credit Karma, and Hubspot.

Join Silicon Valley's top investors
Silicon Valley’s leading investors behind some of the most important companies of today back Aura.

Cowboy Ventures is one of the most well-known early-stage VCs in Silicon Valley who coined the term “unicorn”.

Some of our investors include founders/executives of Spotify, Apple, Facebook, Dropbox, Life360, SurveyMonkey, McKinsey, Accenture, Strava, and Twitter.

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