Round closing soon in 30 days
Round closing soon in 30 days
Mental wellness is one of the most fundamental, unmet human needs today.
Aura is the world’s leading marketplace for mental wellness transforming the $5.6T industry, already with 8M+ users and set for international expansion.
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Aura leverages the marketplace model similar to Uber & Airbnb and AI to deliver the world’s largest, personalized premium mental wellness content library & community.
Aura has quickly become a leader in the mental wellness space, and this is just the beginning.
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Invest in the world’s leading wellness start-up and help transform hundreds of millions’ wellbeing.
Invest NowMental well-being is one of the most foundational, unmet human needs today. Every year, nearly a billion people worldwide suffer from a diagnosable mental illness (WHO), and taking care of mental well-being is a must for everyone today.
Therapy provides critical support, but only there are significant barriers to access for most. Self-care apps attempt to address this problem but provide one-size-fits-all content libraries and have poor retention.
The first-generation wellness apps proliferated to 100M’s of downloads, yet only offer one-size-fits-all libraries created by just a few coaches. Leveraging the power of the marketplace, Aura has built the world’s wellness ecosystem that democratizes access to personalized content, communities, and coaching to anyone.
History shows that marketplaces that aggregate new supply to provide superior services have become some of the world’s largest companies today.
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As “Spotify” of mental wellness, Aura is the all-in-one app for mental wellness providing the world’s most extensive wellness content library.
We’re taking Aura to the next level with the upcoming Aura 3.0, combining the wealth of content with the power of community & AI.
Aura already offers a 10-100x bigger library than leading wellness apps, with categories including meditations, sleep tracks, life coaching, cognitive behavioral therapy, breathwork, spirituality, and much more. Aura’s library is growing exponentially every day.
Aura leverages our proprietary deep learning-based algorithm to personalize and adapt continuously to each person’s unique needs & tastes.
The upcoming Aura 3.0 includes next-generation community/social experiences connecting our coaches & users through products like Live, Stories, challenges, community, 1-1 coaching, and group coaching.
As the power of AI has exploded, Aura has the rare advantage of having billions of proprietary data and content. We will integrate AI throughout our app experience to deliver new value propositions and consumer experiences.
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Like Spotify’s impact, Aura enables coaches & therapists to become creators and helps them share their content, build communities, and offer services - build an entire online business on Aura. Coaches no longer have to find clients individually - they can now create studio-quality content from their phones, reach a global audience, generate additional recurring income, and find coaching clients effortlessly.
Aura has become the digital identity of coaches, and we have a massive waitlist of coaches.
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Every year, a quarter billion minutes are spent in meditation & self-care on Aura. Aura has already generated $25M in revenue, but this is just the beginning. We see the potential to get to Spotify/Netflix’s scale - and become a $1B/year company.
Retention & engagement are the most critical foundations for consumer platforms. Aura’s is already far superior to competitors’, valued in billions, and we’re just getting started.
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*Source: Data.ai, Q3 2023
Aura’s marketplace advantage strengthens even further as a global platform. Aura is launching in 6 different languages, working with local coaches & creators to reach the majority of the world’s population in native languages, and building global network effects.
With over 45,000 5-star reviews, Aura is truly transforming people’s lives. Hear from our users:
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The more we grow, the more coaches & therapists we attract to the platform. The more coaches provide content & services, and better Aura gets for our users. In addition, the compounding data continuously improves Aura’s intelligence.
This is the same flywheel that has grown some of the largest companies of the past decade, such as Airbnb and Uber.
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Global wellness market is a $5.6T market, projected to grow to $8.5 trillion by 2027 (Source: Global Wellness Institute)
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Given a conservative TAM of 300M people using Aura ($70/year), our content business alone can generate $20B+ in revenue, not to mention our coaching marketplace revenue.
Just as fitness became a part of most people’s everyday lives for physical health, so will mental wellness be for mental health, and Aura is leading the digital transformation.
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Steve and Daniel, two brothers & co-founders, are mission-driven founders, Forbes 30 Under 30 winners, and repeat entrepreneurs whose expertise spans consumer product, design, engineering, and marketing.
Jerome is an experienced CTO formerly at Microsoft, IBM, and Gigster. Brian is a Ph.D. & data science leader formerly at WeWork and George Washington University (as the Chairman of the Department).
Our advisors come from companies such as Uber, Eventbrite, Slack, Masterclass, Credit Karma, and Hubspot.
Cowboy Ventures is one of the most well-known early-stage VCs in Silicon Valley who coined the term “unicorn”. Reach Capital is the world’s leading fund for education & work, and SkyDeck is the global accelerator created by UC Berkeley.
Our investors include founders/executives of Spotify, Apple, Facebook, Dropbox, Life360, SurveyMonkey, McKinsey, Accenture, Strava, Twitter, and much more.
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Limited allocation available. Invest now.
Invest Now ($1/share)AN OFFERING STATEMENT REGARDING THIS OFFERING HAS BEEN FILED WITH THE SEC. THE SEC HAS QUALIFIED THAT OFFERING STATEMENT, WHICH ONLY MEANS THAT THE COMPANY MAY MAKE SALES OF THE SECURITIES DESCRIBED BY THE OFFERING STATEMENT. IT DOES NOT MEAN THAT THE SEC HAS APPROVED, PASSED UPON THE MERITS OR PASSED UPON THE ACCURACY OR COMPLETENESS OF THE INFORMATION IN THE OFFERING STATEMENT. YOU MAY OBTAIN A COPY OF THE OFFERING CIRCULAR THAT IS PART OF THAT OFFERING STATEMENT FROM HERE.
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17B Disclosure
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