Restore the World’s Mental Wellness: $100B Opportunity

Mental wellbeing is one of the most fundamental, unmet human needs today.

Already used by 7 million people, Aura is the world’s leading marketplace for mental wellness transforming the $4.8 trillion industry.

Funding Round
Series A
Price Per Share
$1.00
Opportunity
Digitization of mental wellness: $100B+ opportunity in the $4.8T wellness industry

Aura is building the world’s ecosystem for mental wellness

Wellness spending, mobile health market

Wellness is a $4.8T market, and it is growing nearly twice as fast as the global economy.

Just as fitness became a part of most people’s everyday lives for physical health, so will mental wellness be for mental health.

Aura is a product anyone can use to improve the most foundational aspects of our lives: wellbeing and sleep.

And we have a massive vision: to digitize & vertically integrate the wellness industry and create the world’s mental wellness ecosystem.

Traction
Meet one of the fastest growing health & wellness startups

Rapid user & revenue growth

Within just a few years, Aura has grown rapidly to:
7 Million
Aura users
$7M
Annual Recurring Revenue (ARR)
100,000+
Paying subscribers
100M+
Minutes listening every year

Rapidly growing ARR

Annual Recurring Revenue

Life-changing impact

30,000
5-star reviews
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World-class partners including:

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Industry-leading churn

Estimated churn rate of popular streaming services vs. Aura (Source: Antenna)
Transforming the mental wellness industry through the power of the marketplace

History shows that marketplaces that aggregate new supply to provide superior services have become some of the world’s largest companies of today.

Aura is leading the marketplace transformation in one of today's most important industries.

Product
Aura: The all-in-one app for mental wellness

Aura is the all-in-one mental wellness app offering the world’s most extensive content, community, and coaching offered by coaches & therapists worldwide.

With Aura, anyone can find peace, manage stress & anxiety, improve sleep, and transform their lives.

The world’s most extensive mental wellness content library

Like “Spotify” of mental wellness, Aura offers the world’s largest mental wellness content library of 15,000 tracks - including meditations, stories, sounds, and new categories of content such as cognitive behavioral therapy, life coaching, breathwork, hypnosis, prayer, and much more. Aura’s library is already 10x+ bigger than existing wellness apps and exponentially growing.

Deep learning-powered personalization

Like “Spotify” of mental wellness, Aura offers the world’s largest mental wellness content library of 15,000 tracks - including meditations, stories, sounds, and new categories of content such as cognitive behavioral therapy, life coaching, breathwork, hypnosis, prayer, and much more. Aura’s library is already 10x+ bigger than existing wellness apps and exponentially growing.

1-1 coaching & live events at your fingertips

Like “Spotify” of mental wellness, Aura offers the world’s largest mental wellness content library of 15,000 tracks - including meditations, stories, sounds, and new categories of content such as cognitive behavioral therapy, life coaching, breathwork, hypnosis, prayer, and much more. Aura’s library is already 10x+ bigger than existing wellness apps and exponentially growing.

Supply-side product
For coaches: New digital home for their content & services

Aura enables any coach to create studio-quality content from their phones, instantly reach a global audience, generate additional recurring income, and even offer coaching online.

Business Model
The secret compounding flywheel behind Aura’s growth
Aura generates high-margin, recurring software revenue powered by the marketplace wheel.

The more we grow, the more coaches & therapists we attract to the platform. The more coaches provide content & services, and the more users we attract. In addition, the compounding data continuously improves Aura’s intelligence.

This is the same flywheel that has grown some of the largest companies of the past decade, such as Airbnb and Uber.

Team & Investors
Leadership at Aura:
Steve Lee
Co-founder & CEO
Daniel Lee
Co-founder & CPO
Jerome Curlier
CTO
Brian Richmond
Chief Data Officer
Join the world-class leadership and investors
Backed by Silicon Valley’s leading VC’s behind the most important companies of today.

Investors include founders/executives of Spotify, Apple, Facebook, Dropbox, Life360, SurveyMonkey, McKinsey, Accenture, Strava, and Twitter.

Bonus shares

Early Bird Bonus Shares

20%
In bonus shares
If you invest by 2/20
15%
In bonus shares
If you invest by 3/6
10%
In bonus shares
If you invest by 3/20
5%
In bonus shares
If you invest by 4/3

Additional Large Investor Bonus Shares

1%
In bonus shares
If you invest $1000
2.5%
In bonus shares
If you invest $5000
3.5%
In bonus shares
If you invest $10,000
+ 4 Lifetime subscriptions
($1k+ value)
5%
In bonus shares
If you invest $25,000
+ 6 Lifetime subs
+ 1:1 Meeting with the founders
*Early Bird and Large Investor Bonus Shares Stack Together.
Invest Now

Invest in Aura’s first public round -
open for a limited time.

Invest in the world’s leading wellness start-up and help transform hundreds of millions’ wellbeing.

Invest Now